Employer WellnessEmployer wellness programs and employer wellness consulting services

Why it’s important and how to do it

The Employer Wellness Program Vision

A Employer Wellness Program vision statement is a concise statement that summarizes the purpose and goals of your employer’s commitment to creating a Employee Health Promotion Program. Taking the time to clarify and describe your employer’s Employer Wellness Program vision can provide a focus and a consistent direction for your Procedures for years to come. The vision statement reminds leaders and staff members of the link between staff member health and the employer’s ability to achieve its overall mission.

Answer the following questions and you’ll have the components needed to build a simple and powerful Employer Wellness Program vision for your employer’s culture of health:

• What do you want your Employer Wellness Program to accomplish?
• How do you intend to accomplish it?
• How does this Employer Wellness Program mission support or further the employer’s mission?

A sample Employer Wellness Program vision statement might be . . .

To have staff members who perform at their best and who enable XYZ Corporation to be an industry leader in printing quality and customer service (employer’s mission), XYZ Corporation is committed to offering opportunities for healthy behaviors during the workday (how) in order to encourage staff members not to smoke, to be active, and to eat healthfully (what).

The Employer Wellness Program Brand

In the same way that your employer’s name and brand image provide visibility for your business, your Procedures toward creating a Employer Wellness Program will benefit from being easily recognizable to staff members:

• A consistently used Employer Wellness Program brand on all communications sends a message to staff members that the commitment to a culture of health is here to stay.
• A Employer Wellness Program brand institutionalizes the culture and makes it more likely to withstand changes in staff and budget.

Do what you can to engage staff members in creating the identity (brand) for your employer’s Employee Health Promotion Program. Not only are they more likely to accept the name, it’s also a great way to announce to staff members the employer’s Employer Wellness Program commitment. Here are two possible approaches to involving staff members:

Option 1: Have a Employer Wellness Program contest

1. Announce the Employer Wellness Program contest guidelines and deadline.
2. Have the Health Promotion Committee review the ideas submitted, and choose a name.

If, for example, your corporation, Premier Building and Design, is in the commercial construction business, you might receive the following Employer Wellness Program ideas from staff members:

• Cornerstone: Feeling well is what it’s all about
• Premier Elements: Building healthier staff members
• Custom Build: Building health builds wealth
• Building Health: Designing better staff member health

After reviewing the entries, your Health Promotion Committee determines that it likes the name “Premier Elements” and the subtitle “Building health builds wealth”. Your committee awards the “name the Employer Wellness Program contest” prize to the two staff members, those who submitted the pieces of the name that represent the final product.

Premier Elements: Building health builds wealth

3. Select a Employer Wellness Program logo to go with the name.

The Employer Wellness Program logo is an important piece of the branding

• Review any ideas submitted for Employer Wellness Program logos.
• If you’re fortunate enough to have a graphic design professional at your corporation, enlist her or his help with developing the Employer Wellness Program logo!
• As an alternative, choose a piece of clip-art that fits with the Employer Wellness Program name you’ve selected. For example, the corporation referenced above might look for a symbol that conveys building, health and wealth.

Option 2: Health Promotion Committee determines the name and brand

1. Have your Health Promotion Committee brainstorm Employer Wellness Program names.
• To get ideas flowing, ask members to write down all health-related words and words associated with your employer or industry.
• Try clustering words together as in the construction corporation example above.
2. Once your Health Promotion Committee has narrowed down the possibilities to about three ideas, have committee members vote to select a name for your culture of health.
3. Select a Employer Wellness Program logo to go with the winning name.
4. Announce the employer’s Employer Wellness Program and the corresponding Employer Wellness Program name. Explain that staff members on the advisory committee chose the name.